IDLine was founded in 1971 by Christine Johnson in New Hope, MN, originally specializing in engraving computer key caps. What started as a small retail engraving business steadily grew as Chris recognized an opportunity in the promotional products industry. She pivoted her focus to this market, and as demand surged, she sold the retail portion of the business to a local distributor—who remains a valued customer today. Chris's entrepreneurial vision and dedication earned her the prestigious title of Entrepreneur of the Year in 1989 from the Minnesota Chapter of the National Association of Women Business Owners (NAWBO).
In 2017, IDLine expanded its product offerings with the acquisition of ActNow Media, a company known for its innovative promotional products. At the time, Chris’s son, Eric Johnson, served as Vice President of Sales, playing a key role in the acquisition and expansion efforts. This strategic move strengthened our capabilities, allowing us to provide an even broader selection of high-quality, customized solutions to our customers.
Today, three generations of the Johnson family have contributed to IDLine’s success. The legacy of family leadership continued in February 2022 when Patrick Napurski, Chris’s grandson, took the helm as president and owner. Under Patrick’s leadership, IDLine has embraced cutting-edge technology to enhance both customer service and manufacturing efficiency. Today, we proudly operate with a team of nearly 50 employees, offering industry-leading turnaround times and an unwavering commitment to quality.
Centrally located in Minnesota, IDLine delivers a diverse range of full-color printed products exclusively through the Promotional Products Industry. With a strong presence across North America and Europe, we remain dedicated to the values that have defined us for over five decades: quality, innovation, and a family-oriented approach to business.
As we look to the future, our mission remains the same—helping brands make lasting impressions with exceptional, personalized promotional products.